OUR STORY

OUR ORIGIN

In 1976, Decathlon opened its first store in Englos, a town near Lille in the north of France. With over four decades of experience, we strive to provide innovative, affordable, and sustainable sports products. We have remained committed to our mission: to move people through the wonder of sports. We offer over 70 sports categories and have over 1,700 stores in over 60 countries worldwide.

INNOVATION AT DECATHLON SINCE 1986

Our dedication to delivering quality and affordable products is evident in all aspects of our operations. Since 1986, we have focused on developing and manufacturing innovative, high-performance owned-brand products that cater to over 70 sports.

OUR ENGINEERS AND DESIGNERS LOVE SPORTS TOO

Our engineers and designers specialize in apparel, footwear, trends, colours, graphics, 3D, packaging and more. With expertise in retail, digital, and communications, they collaborate on diverse manufacturing processes and over 2,500 product types to create the best possible sports experience for users. As of 31 Dec, 2022:

15 DESIGN CENTRES AROUND THE WORLD

90% of the products we sell are designed by Decathlon teams. They are meticulously designed and rigorously tested in our 15 specialized design centres worldwide, with 10 in France. These state-of-the-art facilities are equipped with performance labs, testing resources, and prototyping capabilities, allowing us to fully immerse ourselves in the world of each sport we cater to.

The following provides a glimpse into 9 of our design centres located in France:

Decathlon Campus

In 1994, we opened the DECATHLON Campus, our first design centre, in Villeneuve d'Ascq, North of France. Around the design centre: a store and multisport fields spread over 50 hectares.

Mountain Store

In 1999, the first design centre dedicated to mountain sports was located in the legendary Mont-Blanc valley, 20 km from Chamonix. It grew until the opening of the Mountain Store in 2014. Designed with respect for the environment, this 10,000 m2 space brings together a store and all the design teams.

Water Sports Centre

In Hendaye, the Water Sports Center has been dedicated to the design of water sports since 2004. This 2000 m² space is established on the premises of the former port auction near the ocean. It is also the largest store for watersports in the region.

Decathlon Cestas

Established in 2008 in Gironde, the largest forest in Europe, this 18-hectare design centre is dedicated to hunting and fishing sports. On site, there is also the largest hunting and fishing store in Aquitaine, practice areas, and a one-and-a-half-hectare pond.

Decathlon Fitness Experience Center

Since 2008, the Domyos Center in Marcq-en-Baroeul, north of France, has welcomed design teams with expertise in fitness, cardio, yoga, dance, pilates, cross-training, body-building, and even combat sports. Around the design centre, there is a store, a fitness club, and a physiotherapy centre. In 2022,  Domyos Center completed 18 months of expansion and modernization work and was renamed as Decathlon Fitness Experience Center.

Inesis Golf Park

Inesis Golf Park has welcomed design teams to Marcq-en-Baroeul since 2009. It has a pro shop, a 9-hole course, a 6-hole pitch-and-putt course, an indoor practice facility with 20 stations, an outdoor practice facility with 43 stations, an indoor putting green, an outdoor putting green, and a simulator.

SPORTS LAB

Sportslab is our lab dedicated to researching sports users' bodies.

It has 4 laboratories: a thermal comfort lab, a movement sciences lab, a body morphology lab and a sensory and behavioural sciences lab. 40 research engineers (including 17 PhD holders) explore how the body works, and what its needs are in each environment.

LEARN MORE ABOUT DECATHLON

OUR VALUES

We live by four values that guide our actions and interactions, strengthen our connection with our community and shape our culture.

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VITALITY

It’s about being alive and seeing the brighter side of things. We're enthusiastic about what we do.

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RESPONSIBILITY

It’s about taking accountability of our actions. We all have a choice and we are the main player in our own life.

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GENEROSITY

It’s about doing things from the heart and being focused on helping others.

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AUTHENTICITY

It’s about being true to yourself, and towards others.

OUR PEOPLE

Decathlon is an international community of sports enthusiasts who have transformed their passion into a career. Our diverse teams encompass semi-professionals, amateurs, and complete beginners.

We firmly believe that sports is an inclusive activity, and our team is dedicated to designing, producing, and marketing high-quality gear and equipment for all sports lovers.

At Decathlon, we stand united as a team, fostering a culture of collaboration and mutual support. Together, we are stronger, and our collective dedication to sports inspires us to innovate and push boundaries continually.

OUR INTEGRATED BUSINESS MODEL

OUR PLANET

Committed to creating a greener future, we have set verifiable science-based emissions reduction targets through the Science Based Targets initiative (SBTi). Here are some of our key commitments by 2026:

Renewable energy: 100% of our electricity will come from renewable sources in our stores and warehouses.

Second life: We’ve made it our business to breathe a second life into lightly marked products to reduce their impact on the planet.