Jennifer left her successful career as a vehicle designer in order to take over the family's business. It was her many years of experience as a designer that enabled her to rise to the challenge. For her, when it comes to sport, nothing is set in stone.

Jennifer 

Jennifer used to work as a designer at Toyota’s Belgian headquarters. In 2009 she returned to China to take over her parents’ hardware factory, and in 2015 she founded The Darts Factory, which designs and sells a wide range of darts and electronic dartboards and aims to promote darts as a sport in Hong Kong. She has also developed a tutor-students matching app called MasterX. 

Her strength-Jennifer
Her strength-Jennifer

How did you get into darts, and what gave you the idea of designing your own products?

When I was little I did all kinds of sports with my dad, like hiking, Taekwondo, ice skating, swimming, dragon boat and diving, so I’ve always been used to trying new things. Taking over the family business was about much more than just maintaining our operations – I also had to think about how to innovate, so I tried lots of different projects to develop new products. It was then that I came across darts, and I was hooked straight away! I tried using darts that had adjustable length and weight, but they weren’t great in terms of performance. So I decided to empty the dart’s interior for players to insert screws of various sizes. That way you can adjust the weight without having any impact on the centre of gravity. My experience as a vehicle designer helped me to develop an optimal dart profile, because both vehicles and darts need to be aerodynamic and have a streamlined shape to reduce resistance.

Her strength-Jennifer
Her strength-Jennifer
Her strength-Jennifer

What’s your strength?

Fearless in face of difficulties, and my ability to stay determined even after numerous setbacks. After I graduated, I worked overseas for a long time as a designer, so when I returned to Dongguan to help my parents manage their hardware factory I had to learn everything on the job, as well as adjusting to a new way of life. Returning to Hong Kong and starting my own business has also been a steep learning curve. Still, entrepreneurs aren’t afraid of obstacles – you get the hang of things very quickly.

I’m 40 this year. I renewed my lifesaving certificate from 20 years ago, went on to study for a real estate license, swimming teacher’s license and AWS (Amazon Web Service) credentials. I love the feeling of putting your thoughts into action. What’s more, experiencing difficulties helps to improve your survival and problem-solving skills. My motto in life is “Do what I love, love what I do”. There is no better feeling than working on your passion. 

Her strength-Jennifer

If you believe in yourself and stay committed to your goal, you’re bound to be rewarded.

Her strength-Jennifer
Her strength-Jennifer

What is your favourite Decathlon product?

I’m into all sorts of sports – when I’m not playing darts, I also like to go trail running, diving and cycling. If I had to choose one favourite product, it would be this pair of trail running trousers. The material is really comfortable and the design is perfect for trail running, because there are lots of pockets for storing small items such as snacks and keys. I’m also a big fan of this trail running backpack – it’s very lightweight and hugs the back tightly, and has more than ten different pockets for storing energy gels, cereal bars, your phone and a soft flask, so it’s great for hill trails.

TRAIL RUNNING SHORTS-DECATHLON

TRAIL RUNNING SHORTS

With built-in carrying waistband suit both short and long-distance trail runs.

TRAIL RUNNING BAG-Decathlon

TRAIL RUNNING BAG

Practical, lightweight bag, to carry everything you need and keep all your gear to hand while running.

SOFT RUNNING FLASK

SOFT RUNNING FLASK

Flexible flask for comfortably transporting your drinks during your trail runs.

Jennifer’s dedication and decisive judgement have enabled her to achieve success both in her career and sports. Are you inspired by her story? As Jennifer would say, “If you are committed, you are bound to be rewarded”. There’s never been a better time to get started – choose your sports gear now and start your own sports journey!