At Decathlon, we are offering you low price every day as we believe that the pleasure and benefits of sport should be accessible to everyone. We strive to lower our prices permanently without compromising quality.
Our product conception cycle starts by observing Sport Users in action. All passionate about sport, our product designers are our first prototypes testers. We then hand the products over to sport clubs and passionate users to test in real conditions. We collect users' feedback and continuously improve the products.
From research to conception, design to production, logistics to retail and advertisement - we do it all to deliver the best value in an end-to-end controlled chain.
Here is our proportion of the cost
structure:
Our research team studies sport movements when designing new products. They test products under all possible conditions to guarantee quality.
