Find answers in our
FAQ
Whatsapp: 5993 3727
Mon - Sun 10:00 - 22:00Contact Your Store:
Find the nearest store
Find answers in our
FAQ
Whatsapp: 5993 3727
Mon - Sun 10:00 - 22:00Contact Your Store:
Find the nearest store
At Decathlon, we are offering you low price every day as we believe that the pleasure and benefits of sport should be accessible to everyone. We strive to lower our prices permanently without compromising quality.
Our product conception cycle starts by observing Sport Users in action. All passionate about sport, our product designers are our first prototypes testers. We then hand the products over to sport clubs and passionate users to test in real conditions. We collect users' feedback and continuously improve the products.
NH100 10L COUNTRY WALKING BACKPACK |
Product testing process ![]() |
FEATHER SHUTTLECOCK X12 |
Production process ![]() |
MEN'S WATERPROOF TRAIL RUNNING JACKET |
Product testing process ![]() |
WOMEN'S SNOW HIKING BOOTS X-WARM |
Product testing process ![]() |
KIPRUN FAST MEN'S RUNNING SHOES |
Product testing process ![]() |
From research to conception, design to production, logistics to retail and advertisement - we do it all to deliver the best value in an end-to-end controlled chain.
Here is our proportion of the cost
structure:
Our research team studies sport movements when designing new products. They test products under all possible conditions to guarantee quality.
We source the best materials to create cutting-edge products at the most affordable price, without compromising on quality.
Our teams continuously optimises production process to cut unnecessary costs, with safe working conditions and product quality as our top priorites.
We totally control our supply chain, from automation to transportation. We also reduce the cost by eliminating unnecessary packaging like shoe boxes!
We strive to reduce store operational costs. Our model relies on a 0 hidden stock policy - what you see at our stores is all we have for sale today! We also optimise our warehouse to offer you a wider range of products.
We seldom advertise. We don't rely on celebrity endorsement and sponsorships. Our members can join our free events and sport classes to discover new sports and products. We believe that our customers are our best ambassadors and word-of-mouth and events are our most efficient advertising channel.