DECATHLON TO OPEN THE LARGEST SPORTS STORE IN HONG KONG IN 100 DAYS
The 72,000 sq. ft (7,000m²) giant space offering sport products across 70 sports, paves the way for the future of sport user retail experience
Hong Kong (7 March 2019) — Decathlon, the French sports company with over 1,500 stores across the globe, has revealed plans of its new Hong Kong store opening at Sheung Tak Plaza in Tseung Kwan O on 15th June 2019, exactly 100 days from today.
Over 36,000 sq. ft (3,500m²) of indoor shop floor, and an outdoor terrace of the same dimension will allow visitors to really try and experience the sports products they are curious about. The new store will become the biggest sports retail space in Hong Kong.
With digital innovations and passionate Sports Leaders all around the store, visitors will embark on a unique customer journey, which will allow them to gain complete understanding of any product before the point of purchase. Inspired by sports users and their needs, DECATHLON aims to make sports accessible to the many. Sports fans will find community areas across the store to engage with specialist Sports Leaders about their practice, their needs or to knowledge share with other like-minded enthusiasts.
Even with 3,500sqm, the biggest sports store in Hong Kong cannot accommodate the entire Decathlon product catalogue which includes over 13,000 models. That’s why 50” LED screens will be placed in prominent areas of the store to digitally showcase the complete range for visitors to compare products and learn about all the possibilities. Convenience is a top priority for Decathlon Hong Kong, that’s why sports users can choose among several options and services to get their products as fast as possible. At Decathlon Tseung Kwan O, customers will be able to checkout autonomously on Decathlon mobile app for a fast and seamless shopping experience. Sport users in a hurry will even be able to pick up their online purchase in store in one hour through Click & Collect 1Hour service.
Marc Zielinski, Decathlon Hong Kong Leader, said:
“Decathlon began its journey in Hong Kong in August 2017, and we are thrilled to start a new chapter with the opening of an exciting sport experience store in Tseung Kwan O. We are all aware of the importance of exercise for better mental and physical health but at the same time, we understand sports engagement can be a heavy financial burden to some. At Decathlon, we want to make sure sport is accessible to the many through high quality products at competitive prices, with the outdoor terrace providing a place for sports users to play and really test our products before they buy. We look forward to seeing even more members of the public across all ages to keep moving and share passion for a happy and healthy life. Let the 100-day countdown begin!”
Products and services across 70 disciplines including hiking, basketball, football, running, cycling, tennis, badminton, camping, ski, yoga, and cross training for all levels are available. At the store, the third in Hong Kong after Causeway Bay and Mong Kok, customers can do much more than just browse and buy. Regular sport learning classes will allow enthusiasts to discover new interests, maximise product use, share experience, while cyclists can utilize the free bicycle workshop space to test, upgrade, or repair their bikes DIY style or get the assistance from a Sport Leader.
Elaine Tsang, a renowned lifestyle influencer and self-confessed sports fan who lives in Tseung Kwan O, added:
“Hong Kong is a stressful place to live and to work, and people are constantly looking for ways to destress. For me, sport and exercise will always be my number one choice. As one of the newer developments in Hong Kong, Tseung Kwan O has great infrastructure and sports facilities for its residents, and you often see joggers and cyclists, which gives it a really nice energetic community vibe. I am looking forward to the opening of a Decathlon store here as I believe good quality products is one of the main reasons why people want to exercise, and keep doing it! No doubt the new store will be highly Instagrammable too.”
Decathlon Tseung Kwan O will be located on the third floor of Sheung Tak Plaza, which is a 5-minute walk away from PopCorn and Tseung Kwan O MTR station. Decathlon entered the Hong Kong market in August 2017 with two stores – Causeway Bay and Mongkok.
Decathlon Hong Kong started in 2015 with the opening of the online store decathlon.com.hk. Today Decathlon Hong Kong offers over 13,000 sports products across decathlon.com.hk, the DECATHLON mobile app and 2 stores in Causeway Bay and Mong Kok. Decathlon Hong Kong is hiring, check out job offers on Decathlon Hong Kong career page.
The Decathlon adventure began in Villeneuve d'Ascq, France, in 1976 with its first store opened in Englos (North France). Currently, Decathlon has more than 1,500 stores, ranging from 1,000 square meters to 12,000 square meters, in over 50 markets across the globe. Over 80,000 dedicated teammates from 80 nationalities share a common culture rooted in their passion for sports and the same Decathlon values of “Vitality and Responsibility”. With great quality and innovation, Decathlon makes sports accessible for the many whenever and wherever they are needed in our stores and online.